Less than 50% of AI projects make it to production*
Our mission: derisk your AI journey
Want to know about equitably.ai?
An AI professional services firm
Partnering with industry, professional, government, and international bodies
Addressing critical AI challenges and opportunities you face
* Gartner found 48% of AI projects make it into production.

We deliver efficient, integrated AI programmes including AI assessments, AI learning, and AI use cases with quality and ROI at their heart.
Learn About equitably.ai and Team Capability
London
30+
Over 30 years of team experience in AI. We understand AI risks.
+150
AI papers published. Deep and current expertise.
29+
Enterprise programmes delivered. Experienced in change management and ROI.
32+
AI knowledge transfer projects. Future of AI from leading AI researchers and universities.
655+
People trained in AI and enterprise improvement learning. Proven methods for giving you learning ROI.
Why equitably.ai
Top-3 Global AI Centre
Headquartered in London, a top-3 global AI hub, we use our knowledge transfer expertise to help you avoid AI pitfalls experienced by early adopters.
Quality-Assured AI
Our AI is overseen by Chartered Quality Professionals with AI and enterprise experience, ensuring risk-assured ROI through professional quality competencies (context, leadership, improvement, assurance & governance).
Data Science Team
Our data science team, led by Dr Tillman Weyde, has deep technical AI expertise linked to leading AI universities. Plus ALL of our senior management and directors are at MSc in AI or Data Science as a minimum! We don’t just show you the buzz of AI tools. We know what’s behind them and help you manage the risks, limits and power of AI.
Decades of AI
Innovation & Quality
As an Innovate UK Business Growth Company, we combine innovation and quality in our AI with our sister company, AI First Trading, our innovation lab and joint venture entity partnering and investing in AI journey of companies.
International Partnerships
Learning & Research Heritage
End-to-end AI
Equitable AI Values
equitably.ai brand valudes were founded on and we champion principles of equitable and fair AI. The brand is also a founding member of the UN’s AI for Good, AI Skills Coalition.
Our Team

John Paul Danaee
Co-founder CEO
AI Governance Dir.

Dr Tillman Weyde
Co-founder
Emeritus

Mario Cionini Visani
Director of
Finance

Louis Madeley
General Manager
Australia

Michael Girdis
Advisor Australia

Payal Padhy
Delivery Lead

Kurt Lee
Marketing Associate

Sam Dias
Adviser Growth Science

Hugh Simpson
AI Product Director

Syed Haq
Research Associate

Hannah Cui
Research Associate

Emily Pflanz
Non-Executive Director

Our Values
- Specialisation: Master our domains. Exchange and transfer knowledge.
- Collaboration: Deliver and grow in partnership with stakeholders and AI.
- Quality in AI and work: Strive for excellence; apply professional quality competencies; stay lean and agile.
- Accountability: We are responsive, take initiative and own the outcome. Accept only work aligned with our AI principles and values.
- Transparency: Be transparent while respecting confidentiality and IP. No overselling what AI or we can do. Flag risks.

Our Story
Many years ago, the founders of equitably.ai, John Paul Danaee and Dr. Tillman Weyde, recognised the future challenge of quality and equitable AI. They began to combine access to advanced AI expertise at universities with professional quality competencies to deliver risk-adjusted return on investment (ROI) from AI. equitably.ai is based in London’s Tech City at Bayes Business School, an Innovate UK Business Growth company, part of the Investment Association‘s Fintech Accelerator, the Engine, and a founding partner of the UN’s AI for Good AI Skills Coalition.
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