AI Use Cases
Tangible AI Results, Measurable ROI
Beyond the AI hype, our AI use cases deliver valuable return on investment (ROI) by addressing your business problems. Here are a sample of our (many under confidentiality) and industry AI use cases that can transform AI ideas into proven, high-ROI business assets.
Return on marketing investment (ROMI)
Problems: limited resource / investment for competing marketing mix (products, segments, channels etc.) demands
Case-study: We are working with our global marketing agency joint venture partner to applying AI to ROMI models…
AI for International Marketing and Segmentation
Problem: when selecting a location, have limited confidence in sales or other performance forecasts (key to finance providers)
Case-study: We are using AI & data science to help investors in…
Portfolio construction using AI
Problem / opportunity: analysis of multiple correlations using static models, basic excel and graphical tools do not not capture all relationships affecting risk-return objectives dynamically
Case-study: developed visual analytics tools…
Competitive intelligence using AI
Problem: Need to have competitive intelligence for marketing mix (pricing etc.) when entering new markets (e.g. overseas)
Case-study: we have used AI to conduct competitive analysis for a consumer products company…
Prospecting using AI
Problem / opportunity: continuous pipeline of scored prospects
Case-study: for Quality Company Partners, we developed prospects with ESG and impact…
Sentiment analysis
Problem / opportunity: improve campaign response
Case-study: we conducted sentiment analysis for a leading ESG firm…
AI for Cross-Cultural Consumer Research & International Marketing
Processes: market research when planning or conducting the feasibility of market entry into a new market or country. Problems: costly and time-consuming, particularly when marketers lack local language proficiency, preventing access to critical, context-specific...
AI pricing
Problems: Do not know competitor and market prices to price my products to achieve target revenues and margins.
Case-study: Use agentic AI to analyse prices in channels and segments that are not known and recommend pricing…
AI foreign exchange optimisation
Problems: Minimise foreign currency holdings, decide which currencies to convert and which FX provider.
Case-study: our team developed an AI model for a currency exchange provider that optimised FX trade matching ….