Insights and Applications of AI
Go from AI curious to Applications of AI and AI Impact
According to Skills England research, the adoption and applications of AI are accelerating. However, the extent of AI applications and the AI skills vary by sector. On this page, you can improve your AI skills and learn about the latest AI news and applications of AI. Simple AI explainers, AI insights, AI research and AI news for your function and sector. Also see our AI use cases page.
Can AI be creative? A Lunch & Learn Fireside Chat
The equitably.ai Networking Group explores the intersection of AI, governance, and creativity, discussing whether AI augments human creative thinking or leads to standardisation in marketing and ads.
Learn AI for Investment Management Firms
Learn AI for Investment Management Firms: equitably.ai in partnership with the Investment Association AI offers powerful ways for investment management firms to improve investment outcomes at lower costs and risks, but how do investment management professionals learn...
The Inspiring Era of B2A is Here: What Meta’s ‘Muse’ Commands for Brand Disintermediation
We are rapidly shifting to a Business-to-Agent (B2A) economy with Meta’s new Muse AI. Discover how brands can survive disintermediation by adapting to Agent Search Optimisation (ASO) and marketing directly to the machine.
Meta’s 1 Bold Plan for Personal AI Agents Can Revolutionize the Balance of Power: Will Smart Australian Consumers Outwit Marketing Departments
Mark Zuckerberg’s vision for personal AI agents could flip the balance of power, creating a disintermediation risk for marketers as brands begin negotiating directly with consumer AI agents rather than humans.
Why Recent 19 Illegal Agent Behaviour Demand Quality AI from Australian Marketers?
UK AI Safety Institute reports show autonomous agents taking unsanctioned actions on the live internet. Australian marketers face strict liability, making quality AI governance essential for brand safety.
AI for Marketers with the Australian Marketing Institute
How equitably.ai and AMI Are Bringing AI Learning to Marketing Professionals in Australia The percentage of UK business leaders planning to redirect investment from staff to AI stands at 51%. The Boston Consulting Group shared this with the Financial Times, adding...
UN AI for Good Summit: Quality AI Key
UN AI for Good Summit 2026 Geneva: Quality AI, Agentic AI and Sovereign AIBack in Geneva for the UN AI for Good Global Summit 2026 with Quality AI a Priority It was a privilege for equitably.ai's CEO to return to the packed programme of UN AI for Good Global Summit...
How to Implement Agentic AI Governance: Review of Emerging Tech (EmTech) Global
Agentic AI Governance: OpenAI's lessons, risks and frameworksIntroduction: agentic AI governance at EmTech The equitably.ai team recently attended the EmTech Global conference hosted by The Investment Association’s FinTech hub, The Engine where equitably.ai is a...
How to Build AI Governance
How to Build AI Governance for Better Risks, Innovation and Return on InvestmentAI governance at Innovate UK's Bridge AI The equitably.ai team was at the BridgeAI Annual Showcase 2026 exchanging the lastest on AI governance. Hosted by Innovate UK with sponsors and...
AI Marketing Skills, Competencies and Standards
Sydney, 8 am AET, 9th of December. London, 9 pm GMT 8th of December, 2025 The Australian Marketing Institute (AMI) has announced a strategic partnership with equitably.ai to advance AI marketing skills, training quality, and professional standards across Australia....
7 Key AI Roles & AI Skills You Must Know
Insights Series: AI Skills On this page, you will find our series of insights on AI skills.The shift from "Talent Pyramid" to "Talent Diamond" is no longer a forecast - it's happening. John Paul, CEO of equitably.ai was recently on a panel with brilliant early-career...
AI Competency Framework
UK launch of AI competency framework consultation by the Alan Turing Institute equitably.ai recently attended the national consultation launch for the "AI Skills for Business Competency Framework" hosted by The Alan Turing Institute. The takeaway for equitably.ai and...
Insights Series: AI for Export Import & International Trade
Insights Series: AI for Export Import and International Trade On this page you will find our series of insights on AI for export import and international trade.AI Guest Lecture at Northeastern University, London. It was a privilege to for equitably.ai Co-Founder,...
AI Innovation at Bayes Business School
Bayes Alumni Community of Entrepreneurs: AI Innovation John Paul, CEO of equitably.ai, shared insights about AI innovation on the panel at the Bayes Alumni Connect, the Bayes Business School, Alumni Community of Entrepreneurs (BACE). Led by Ruben van Werven, Senior...
AI in Investment Management: equitably.ai at the Investment Association Conferences
Navigating Agentic and other AI in Investment Management at the Investment Association ConferenceWhen considering AI in investment management, the Investment Association's (IA) Annual Conference is a must and a powerful reminder of our industry's leadership in AI. As...
equitably.ai Moderates Quality of AI Panel at Chartered Quality Institute Annual Conference
In June 2025, senior quality and AI professionals gathered in London at the annual conference of the Chartered Institute, under the theme of: Dreamers and Disruptors – driving innovative, sustainable, competitive quality and quality of AI was a common topic of...
Is Your AI Delivering Real Value? AI Quality in Investment Management
Getting AI Quality The Investment Association recently hosted a webinar on AI Quality in Investment Management, moderated by James King, Senior Advisor, Innovation and Operations Unit at the Investment Association and the host of the Investment Association AI Podcast....
AI and Marketing: Lessons from the UK and Europe with The Australian Marketing Institute
Knowing how AI and marketing will evolve to affect your work is a must now to keep up with the competition and changing market. Many experts, including CEO of Nvidia, Jensen Huang, say that people won’t lose their jobs to AI but to those who learn and effectively use...
Press release: equitably.ai selected a partner of the United Nations AI for Good AI Skills Coalition
London, UK, 30 January, 2025 equitably.ai, the specialist provider of AI to the investment management and international trade sectors, is proud to announce its role as a founding partner in the United Nations, AI for Good, AI Skills Coalition. The global initiative...
Maximising AI Impact Using Quality Competencies
A Gartner report predicts that, by 2026, more than 80% of enterprises will have integrated generative Al into their operations, a big jump from less than 5% in 2023, the year after ChatGPT became a household name. However, according to Gartner, a significant number of...
How do you balance AI benefits and risks?
equitably.ai recently had the pleasure of joining the panel at one of the Investment Association’s Tech Talk events supported by Stephenson Harwood, as AI continues to transform the investment management industry. This event was an opportune moment for industry...




















