Content marketing

Process: content marketing
Problem / opportunity: digital content marketing requires specialist resource, volume and match to segment to be effective
Use case: use generative AI1 to accelerate content marketing (emails, posts, videos) and combine it with other AI tools (e.g. sentiment analysis) for hyper-personalised marketing at volume giving higher conversion and engagement
Case-study: we use various generative AI in our AI marketing including image generation. See examples of AI generated images below.


1 Used by likes of ChatGPT (text) and DALL-E 2 (image).