Prospecting using AI

Process: sales process
Problem / opportunity: continuous pipeline of scored prospects
Use case: AI models identifying, matching information from different data sources internally (e.g. CRM) and alternative data (e.g. social media), scoring prospects 1 and recommending for action.
Case-study: for Quality Company Partners, we developed prospects  with ESG and impact investment potential using our data science. We then utilised our AI marketing to develop a company directory and engage asset owners looking for impact investment (see below).

References

References
1 Customised to company  qualification criteria based on nature of product and industry.