Sentiment analysis

Processes: product and campaign management
Problem / opportunity: improve revenue from products and campaigns
Use case: AI sentiment models that extract customer and market sentiment insights (positive, negative, direction) about companies, brands, products, consumers, investors etc using alternative data1 and delivering actionable insights.
Case-study: we conducted sentiment analysis for a leading eco cleaning products company to support marketing campaigns and product enhancements.


1 Social media listening (process of analysing social media conversations, shares, mentions and other social media data), search, news etc. and from a variety of media (text, image etc.).