Hugh Simpson is AI Product Director at equitably.ai, responsible for leading the development and resourcing of AI use cases. He is a technology, data and AI executive who combines a background as a former naval warfare officer with extensive experience leading tech businesses in the UK, Europe, Australia, and Ukraine.
Hugh’s expertise is built on a foundation of data-led military operations in the Royal Australian Navy, top-tier data and analytics consulting at EY, VP for Data & AI at global outsourcing firm Ciklum, and later co-founded LQD Technology, a Kyiv-based technical talent platform.
Most recently, Hugh led the entire Delivery organisation at Qodea, one of Google Cloud’s largest European transformation partners, implementing GCP, VertexAI and Gemini to top-tier banks, automotive, and gaming clients.
Hugh is a passionate supporter and investor in Ukrainian-run and built businesses such as Karpatia Benefits, the first cross-border benefits platform in CEE, and Accessercise, a Ukrainian-built fitness app for people with impairments, which is currently providing free access to Ukrainian veterans. He is also the host of the Code Wars podcast, which decodes the high-stakes battle for technological supremacy that is reshaping global power.