Companies
Sam Dias is an advisor of equitably.ai, responsible for helping clients use data driven marketing, apply data science to optimise marketing for growth and helping ensure clients have a strong foundation of marketing data and performance metrics that maximises the impact of equitably.ai AI marketing use cases and overall return on marketing investment.
Sam is also the Head of Data Science Publicis Media UK and has over 20 years of experience in the data driven marketing and analytics arena working across an array of blue-chip clients that include: Toyota, NatWest, Vodafone, Sony Entertainment Network, Molson Coors, Axa, Nestle, GSK, Essity, Lloyds Banking Group and the Virgin Group.
He specialises in measuring and maximising the commercial value created from marketing though the creation of quantitative analytical frameworks. He firmly believes in the doctrine of evidence-based marketing and has helped clients improve return on investment (ROI) and minimise risk associated with marketing.
Sam has written eight award winning papers on advertising effectiveness and collaborates closely with academia.
After university, Sam first worked as a financial analyst in the City before waking up to the wonderful world of the marketing science!
Outside of work, Sam is a keen chess player and cricketer. At weekends, Sam runs a private Uber service for his children.